meketo.com is for sale

From August 27 to September 25 the site took 62 clicks from Google search. From April 21 to September 5, a window of 138 days, it took 59. The two windows overlap by ten days, so this is not a clean before and after, but it shows the direction: the latest month brought in more Google clicks than everything before it.

Impressions came to 12.5k, roughly 417 a day, against 284 a day in August. Average position was 14.2, which is the top of page two.

The last seven days of that range, September 19 to 25, averaged position 10.4, right at the bottom of page one, with 15 clicks on 2.89k impressions (0.5% CTR, as Search Console displays it). A week is too short to call a settled ranking, but it is the direction the whole range has been moving in.

Google Search Console, August 27 to September 25. Only pages with at least one click are counted, so the impressions do not sum to the site total.

In the first six months, 51 of 59 clicks landed on the homepage. In the last 30 days it was 41 of 62, and the other 21 were spread over 16 pages: two restaurant guides, calculators, food pages, the meal plan, the cheat sheet and a recipe. The McDonald’s guide, which had zero clicks in the first six months, took its first two. Every one of these numbers is small. The point is that the pages built since June have started to earn clicks, not only impressions.

Vercel Analytics, last 30 days as of September 26, all traffic sources. The changes are against the 30 days before. Pages indexed is from the Search Console Pages report on the same day.

After the homepage, the two most-visited pages are the keto macro calculator and the keto weight loss calculator, and five of the top seven are calculators. People come to use the tools, which are the most finished part of the site, not only to read.

Vercel Analytics, last 30 days as of September 26. Share is of visitors who arrived with a referrer.

Google sent 91 visitors. DuckDuckGo, Bing, Yahoo and the smaller engines together sent about as many again, and none of them appears in Search Console. The Search Console figures on this page cover roughly half of the site’s search visitors.

Nearly twenty thousand impressions and fifty-nine clicks in the site’s first 138 days. Google matched the site to the queries it was built for and placed it a few positions below where people click. Everything from here down uses that April 21 to September 5 window unless it says otherwise, and shows how far below, on which terms, and what it would take to close the gap.

Most of the content shipped inside the last ten weeks of that window, and the 30 days above are the first sign of those pages settling.

April and September are partial months and are labelled as such, so read the column as a rate rather than a total. The step change sits between June and July, and it is not a mystery: the restaurant guides, the learn hub, the food category hubs and the recipe library all shipped between June 29 and July 5. July was the first full month that content existed. August came in higher than July, the first five days of September came in higher again, and the 30 days to September 25 came in higher still. The last row is a custom range, not a calendar month, and it overlaps the two rows above it. It is 12.5k impressions, as Search Console displays the total, divided by 30, so it carries that rounding.

“free keto calculator” averages position 9.52 across the six months on 1,299 impressions. That is the foot of page one. “keto calculator free” averages 11.84 and “best free keto calculator” 13.30, so the modified head terms are clustered right at the fold. The bare head term, “keto calculator”, averages 21.27 and still produced 11 clicks, more than any other single query.

This family is the shortest distance between where the site is and where clicks are. The pages serving it are the homepage and the calculator set, which are the most finished part of the site.

Clusters within the top 1,000 queries, which carried 12,047 impressions between them.

117 of those thousand queries are restaurant or fast food searches, worth 1,327 impressions. The McDonald’s guide is the second largest page on the site by impressions: 1,926 of them, zero clicks, at an average position of 29.59. “low carb mcdonalds” averages 39.70 and “low carb mcdonald’s” 38.28.

Those are pages three and four, where nobody clicks. That is what makes them useful information rather than a disappointment: Google has already decided the site is relevant to these searches and has parked it just out of reach. Thirteen guides exist today. A fourteenth is an entry appended to one data file, because the route, the structured data, the internal links and the sitemap entry all follow from that data.

162 individual food pages earned impressions during the window, 4,593 in total, which is 22.7% of everything the site was shown for. Against that, 166 distinct queries in the top thousand are food lookups of the “is X keto” shape, worth 894 impressions.

Many pages, each one small, collectively the largest cluster after the homepage. The database holds 268 foods in a Postgres table and is seeded from a script, so widening it is a data job rather than a build.

214 pages earned at least one impression. The McDonald’s guide sits inside the restaurant row, so the groupings are not meant to sum. Search Console reports slightly different totals depending on the dimension you group by, which is why these shares do not divide exactly into 19,856.

The homepage is not in that table because it belongs to no cluster and behaves differently from all of them. On its own it took 9,611 impressions and 51 clicks at an average position of 20.15. That is the number to sit with: 51 of the site’s 59 clicks landed on one page. Everything built since June earns impressions and almost no clicks, which is what page three looks like from the inside.

CTR is computed from the two columns beside it. The device rows sum exactly to the site totals.

Desktop supplies two and a half times the impressions of mobile and returns 16 clicks against mobile’s 39. Mobile turns impressions into clicks about six times as often. Both rates are low in absolute terms, and the tablet row is 155 impressions, which is too little to read anything into. Desktop is the line worth staring at. It is the bulk of what the site is shown for and almost none of what it earns.

• 18calculators, all on one shared energy module
• 268foods in a searchable Postgres database
• 12food category hubs
• 13restaurant guides
• 11learn articles
• 15recipes
• 3meal plans
• 3trust pages (methodology, editorial policy, review process)
• 359URLs in the sitemap
• 3database tables

The stack is Next.js 16.3.6, React 19.3, TypeScript in strict mode, Tailwind v4, Neon Postgres and Vercel. Pages are statically rendered and a deploy is the only thing that refreshes them, which is deliberate: an earlier version of the site ran timed revalidation and produced a Vercel bill to match.

Lighthouse was run across five page types in both themes, ten runs in all. Accessibility, Best Practices and SEO scored 100 on every run. Performance ranged from 93 to 98, quoted as a range because it is a lab metric that moves between runs. axe-core reports zero violations. npm audit reports zero vulnerabilities. The repository carries README, HANDOVER, ARCHITECTURE and MONETIZATION documents written for whoever takes it over, including a list of known and unfixed items.

Three things are finished code that no traffic has met yet. They are listed as work a buyer does not have to do, not as value a buyer should pay for.

Monetization surfaces. The product cards are placed and their clicks are recorded to the database. The Mediavine Grow script is preserved intact in the codebase. Each sits behind one switch, so turning them on is a config change once the new owner holds their own network approvals.

Email capture. A consented signup form runs on the calculators and writes addresses to Postgres, with a CSV export. No email provider is configured, so nothing has ever been sent to anyone.

The women and PCOS pages. Four pages exist for that theme. Three of them earned impressions, 92 between them. Built, not proven.

The traffic figures are in Google Search Console under Performance, Web search. The recent figures use a custom range of August 27 to September 25, 2026, and the 7-day figures a custom range of September 19 to 25. Everything else uses April 21 to September 5, 2026. Visitors, page views, bounce rate, top pages and referrers are Vercel Analytics, last 30 days as of September 26. The coverage figures are on the Pages report as of September 26, with the breakdown as of September 4. The content counts come from the repository and from the route table of a production build, and the sitemap is public at meketo.com/sitemap.xml. Ask for a walkthrough of any of it.

No price is listed here, on purpose. If the property is interesting to you, send an offer, or send the list of things you want to see before you make one. Questions about the code, the hosting, the database, the analytics, or anything in the section above are all fair and get a direct answer.