Privacy Policy

MeKeto (“we,” “our,” or “us”) operates meketo.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use our Site and services. By using MeKeto, you agree to the collection and use of information in accordance with this policy.

Information you provide voluntarily: When you submit our email capture form or request a free guide, we collect your email address and, optionally, your first name. We do not require account creation to use any calculator or tool.

Calculator inputs (not stored): Data you enter into our calculators (such as age, weight, height, and activity level) is processed locally or transiently on our servers to compute your results. We do not store personally identifiable calculator inputs unless you explicitly save a profile.

Usage data: We collect anonymized, aggregated usage information through Vercel Analytics to understand how visitors use the Site and improve our tools. This data does not include personally identifiable information.

Cookies: We use essential cookies necessary for the Site to function (such as theme preferences). We do not use advertising cookies or cross-site tracking cookies.

We use the information we collect to:

• ▸Deliver the free guide and other content you request
• ▸Send you marketing emails about keto tips, new tools, and updates (only if you opt in via our email form)
• ▸Improve and personalize your experience on the Site
• ▸Process payments for optional premium features through Stripe
• ▸Analyze aggregated usage patterns to improve our tools
• ▸Comply with legal obligations

We share limited data with the following third-party services as necessary to operate the Site:

• ▸Vercel— hosts the Site and provides privacy-friendly analytics. Subject to Vercel’s Privacy Policy.
• ▸Kit (ConvertKit)— manages our email list and delivers newsletters and guides. Your email address is transmitted to Kit when you opt in. Subject to Kit’s Privacy Policy.
• ▸Stripe— processes payments for optional premium features. We do not store payment card data on our servers. Subject to Stripe’s Privacy Policy.
• ▸Google Fonts— serves web fonts. Google may log your IP address when fonts are loaded. Subject to Google’s Privacy Policy.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

If you submit your email address through our site, you will be added to our email list and may receive keto tips, new tool announcements, and promotional content. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at privacy@meketo.com.

We retain your email address for as long as you remain subscribed to our list or until you request deletion. Anonymized analytics data may be retained indefinitely. You may request deletion of your personal data at any time by contacting us.

You have the right to:

• ▸Access the personal information we hold about you
• ▸Request correction of inaccurate information
• ▸Request deletion of your personal information
• ▸Opt out of marketing emails at any time
• ▸Lodge a complaint with a data protection authority (if applicable in your jurisdiction)

To exercise any of these rights, contact us at privacy@meketo.com.

MeKeto is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

We use industry-standard security measures to protect your information, including TLS encryption for all data in transit. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated effective date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy, please contact us at privacy@meketo.com.