Editorial Policy
Effective Date: September 8, 2026 · Last Updated: September 8, 2026
Keto content on the open web has a credibility problem, and most of it comes down to money and vagueness: numbers with no source, claims with no citation, and an affiliate link where the evidence should be. This page sets out the rules MeKeto publishes under, so you can hold the site to them.
What this site publishes, and who it is for
MeKeto is a tools site. The catalog is 18 calculators, a 268-entry food database with a net-carb figure and a verdict on each item, 13 restaurant guides, a set of plain-language articles, plus recipes, meal plans, and a printable cheat sheet. Everything is built for one reader: someone doing keto who needs a number they can act on today.
That focus decides what does not get published here. There is no news desk, no supplement round-up chasing a trend, and no coverage of research we cannot read. When a topic needs a clinician, the honest move is to say so and point you at one rather than write around the gap.
Who stands behind it
Content on MeKeto is published under a single editorial identity, MeKeto Editorial, which is the site itself rather than a byline borrowed from a person who may not be here next year. Accountability sits with whoever operates meketo.com, and the contact address below reaches them.
Nobody writing this site is a doctor, dietitian, or nutritionist. There is no medical board, no panel of reviewers, and no credential behind any sentence here. We say that on the about page and again in our content review process, because a reader deciding how much weight to give a number deserves to know what is behind it.
Sourcing standards
The rule is simple: if a number is on this site, you should be able to find out where it came from without emailing us.
- ▸Formulas are named where they are used. Mifflin-St Jeor, Katch-McArdle, and the activity multipliers are written out in full on our methodology page, equation by equation, rather than described in the abstract.
- ▸Food values come from USDA FoodData Central. The 268 database entries take their carbohydrate, fiber, protein, and fat figures from the US Department of Agriculture public nutrient reference, and the net-carb math applied to them is published.
- ▸Restaurant figures come from the chain itself. Guide numbers are derived and rounded from each brand’s published nutrition data, labeled as approximations, and paired with a note telling you to confirm against the current menu.
- ▸Health and physiology claims cite a primary source. Articles that make a claim about ketosis, electrolytes, or metabolism carry a reference list at the foot of the page pointing at peer-reviewed literature, NIH fact sheets, or a named clinical reference.
- ▸Anecdote is labeled as anecdote. Practical advice drawn from experience of the diet rather than from a study is written as such, and never dressed up in the language of evidence.
What does not qualify as a source: another calculator site, a forum thread, a marketing page for a product, or a number that appears everywhere online with no traceable origin. Popularity is not provenance.
Accuracy and how claims are worded
Health writing goes wrong at the level of the sentence, so a few wording rules apply everywhere on the site. A result is called an estimate here, since a formula fitted to a population cannot honestly claim to be anything else. Outcomes are never promised, and no page tells you how much weight you will lose or by when. Where the evidence is thin, the page says the evidence is thin instead of borrowing confidence it has not earned.
Ratings, review counts, rankings, and superlatives do not appear unless the number behind them is real and sourced. That rules out most of what a keto site would normally say about a product, which is the point.
What “last updated” means here
The date on a page is the date its content was last reviewed and republished. There is no scheduled job rewriting pages in the background, and no automated feed pushing new numbers into the food database between releases. The site is rebuilt and redeployed when something changes, and that deploy is the refresh.
This is worth knowing for a practical reason. It means a figure you read here was current when the page was last published, and it means the responsibility for keeping it current is ours rather than a script’s. It also means restaurant menus, which change on their own schedule, are the item most likely to drift between updates.
Corrections
A wrong number on a tools site is a defect, not a difference of opinion. If you find one, write to hello@meketo.com with the page and, if you have it, the source you think is right. The contact page has the same address.
Here is what we commit to when one arrives:
- ▸Every message is read. We cannot promise a reply to all of them, but corrections get priority over everything else in the inbox.
- ▸A confirmed error is fixed at the source, which usually means the shared formula or data module rather than the one page you spotted it on, so it cannot survive somewhere else on the site.
- ▸Fixes go live with the next deploy rather than sitting behind a release schedule.
- ▸When a correction changes what a page tells you to do, the last-updated date on that page moves with it.
- ▸We do not quietly delete a page to make a mistake go away.
Requests we cannot act on: we do not give personalized medical or nutrition advice by email, and a disagreement about whether keto is a good idea is not a correction.
Independence and conflicts of interest
MeKeto currently earns nothing from anything it publishes. No advertising network, no affiliate program, no sponsored posts, no paid placement, and no company has given us a product in exchange for coverage. That makes this section short, and it is the easiest promise on the page to keep right now.
The policy that applies if that changes is already written down. Any link that earns a commission will be labeled where you see it and not only in a policy page, no sponsor will influence a formula or a food verdict, and paid content will be marked as paid content. The full standing disclosure lives in our affiliate disclosure.
One relationship is worth naming now: the site links to a sister calculator site in the footer, and that link is not paid for by anyone. It is a link between two properties run by the same operator, which is exactly the kind of thing a reader would want disclosed rather than discovered.
Suggestions and gaps
Requests shape what gets built here more than anything else. The calculators that cover PCOS, keto after 40, and fat fasting exist because those cases kept coming up and the free tools available skipped them. If a calculator you need does not exist, or a food you eat weekly is missing from the database, the same address works: hello@meketo.com.
To see the standards above applied to actual arithmetic, read the methodology page, which publishes every formula the site runs.